Archive - Leveling Up

How Are VCs Thinking About Music In 2025?

Five investors share their views on the music investment landscape, what trends excite them, and more.

Jun 25

May 2025

Pophouse: The Music Branding Pioneers

The $1B+ music IP investor taking a different approach to buying catalogs.

May 30

April 2025

Looking East For Music Superfan Clues

What lessons can be learned from TME’s superfan strategy?

Apr 30

January 2025

UMG: The Show Me Story

Can UMG convince the market it’s undervalued?

Jan 31

December 2024

Leveling Up’s 2024 Year In Review

Most Read Articles, My 2024 Music Playlist, and Content Worth Consuming

Dec 18, 2024

July 2024

Music and the AI Opportunity

Which startups and investors are participating in the music AI hype cycle?

Jul 18, 2024

April 2024

The Music Industry’s Superfan Ambitions

Why is the industry so focused on monetizing artists' biggest fans?

Apr 23, 2024

March 2024

The Rise of Concert Films

How and why concert movies took center stage in 2023

Mar 21, 2024

February 2024

SoundCloud: Understanding Music Streaming’s Dark Horse

Amidst acquisition talk, what is SoundCloud’s strategy for the future?

Feb 12, 2024

December 2023

Leveling Up’s 2023 Year In Review

Most Read Articles, My 2023 Music Playlist, and Content Worth Consuming

Dec 27, 2023

October 2023

Into the Void: What’s Next for Hipgnosis?

After recent setbacks, where will Hipgnosis Songs Fund go from here?

Oct 25, 2023

September 2023

A New Tune: Looking at the Future of BMI

Why – after 80+ years – the PRO is charting a new direction.

Sep 20, 2023

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